Brands leading change for a sustainable future
Europe is home to some of the world’s leading brands. We bring these brands together, and work with them to shape a landscape that supports their success.
Brands leading change for a sustainable future
Europe is home to some of the world’s leading brands. We bring these brands together, and work with them to shape a landscape that supports their success.
Latest activity
AIM Position Paper: the Consumer Agenda 2025-2030
Fairness for All
AIM members have long supported a strong and resilient supply chain. Fairness for All means all operators in the value chain should abide by fair trading practices to safeguard this supply chain, and therefore ensure value is created by, and for, all.
The Single Market: United in diversity
A collection of reports, resources and briefings detailing why there are price differences across the European Single Market.
AIM Manifesto 2024: Shaping Europe’s Brand Future
Our mission
AIM’s mission is to create an environment of fair and vigorous competition for brands, so they can offer maximum value to consumers now and into the future.
Our industry expertise and advocacy shapes policy that helps brands thrive in a fast-evolving landscape, and navigate regulations that impact people and planet – driving investment, innovation and trust.
Our members View all
Our membership is made up of 2,500 businesses from across Europe, from SMEs to multinationals.
Become a member
Want to help shape a brighter future for your brand? We work across key issues from brand protection and consumer data to sustainability labelling, trade marking, responsible sourcing, and much more. Join us to have your brand’s voice heard.
